#Japan #Sapporo #Willgate #TACT SEO #IpPoo

Transformative SEO Success at IpPoo

Introduction

In an impressive case study, Willgate, a pioneering company in SEO solutions, has showcased how its tool TACT SEO significantly elevated the online presence of IpPoo, a jewelry manufacturing and retail specialist headquartered in Sapporo, Japan. The introduction of this state-of-the-art SEO tool resulted in a remarkable 1.8 times increase in website sessions within just three months. This article delves into the specifics of this transformation and the strategies employed.

Overview of IpPoo

Founded in 2007, IpPoo has established itself as a prominent player in the jewelry industry, providing a diverse range of services from manufacturing and retailing to repairs and custom jewelry design. The company's philosophy centers around creating personalized jewelry that embodies individual emotions. With multiple brands under its umbrella, including Kobo Smith Sapporo and RITZ GLANDE, IpPoo offers a unique experience that combines craftsmanship with customer-centric service.

Kobo Smith Sapporo: A handmade workshop specializing in custom-made wedding and engagement rings.
RITZ GLANDE: A specialist in jewelry repairs, transformations, and custom orders, offering a sophisticated experience for discerning customers.

Identifying the Need for SEO Optimization

Previously, IpPoo relied on external agencies for their SEO strategies. However, this approach led to challenges such as maintaining consistent quality, rapid execution, and the accumulation of internal expertise. To address these issues, the company recognized the necessity of establishing in-house SEO capabilities, particularly for their various brands. The decision to adopt Willgate's TACT SEO tool was made in June 2025.

Implementing TACT SEO

Following the deployment of TACT SEO, each store team member accessed training materials, including video tutorials, to quickly learn how to use the tool. Despite starting without extensive IT or SEO knowledge, the staff efficiently leveraged the tool's analytics and AI-driven content structuring, ramping up content production from nearly zero to approximately 50-60 articles per month per site. Moreover, TACT SEO's AI capabilities dramatically reduced the time spent on article reviews from 30 minutes to just 5 minutes, enabling quicker delivery of high-quality content.

Achieving Remarkable Results

The results of the implementation were astounding. Within only three months, the RITZ GLANDE website recorded an increase in sessions, achieving 1.8 times the traffic compared to the pre-implementation period. Additionally, Kobo Smith Sapporo improved its search engine rankings, landing within the top five for crucial keywords like engagement ring Sapporo. The success wasn't just quantitative; the SEO knowledge of the staff also exhibited significant enhancement, empowering them to take charge of their marketing strategies autonomously.

Conclusion

The IpPoo case illustrates the transformative power of effective SEO tools like TACT SEO in fostering in-house content creation and enhancing overall web traffic. With its successful implementation, IpPoo not only achieved impressive growth but also developed a knowledgeable marketing team capable of sustaining their digital presence. This solidifies the notion that investing in relevant SEO tools and training can lead to significant returns, both in terms of traffic and internal expertise.

For further information and insights on this case study, visit Willgate's official site.