#Japan #Tokyo #Shimane #Tokyo Metro #Bakemono

Discovering the Enchantment of Shimane

A striking new advertisement promoting the attractions of Shimane Prefecture has made its debut at the Tokyo Metro Marunouchi Line’s Shinjuku Station. This initiative coincides with the airing of NHK's latest morning drama, 'Bakemono', which follows the journey of renowned writer Lafcadio Hearn and his wife Setsu.

The campaign, titled 'Shimane, Bake-vacation. - Bake Travel', aims to broaden awareness and drive tourism to Shimane by highlighting various locations associated with the famous couple and places featured in Hearn's works, such as his famous collection 'Kwaidan'. The large-scale advertisement, which includes a unique interactive element, was unveiled on November 3rd, coinciding with the promotion’s broader efforts.

The Peel-Off Advertising Technique

This innovative advertising method, known as 'peel-off advertising', allows commuters to take home a piece of the promotion. The advertisement features a special fortune slip, called 'Bakemikuji', that can be peeled off and kept. This engaging aspect not only generates excitement but also encourages interaction with the advertisement. As an engaging way to draw in the audience, the ad is expected to boost the understanding of Shimane’s cultural significance and create buzz around the region.

Advertisement Details

The advertisement measures an impressive 2060 mm in height and 5824 mm in width, effectively catching the eyes of passing commuters. It will be displayed from November 3rd to November 9th, located in the Metro Promenade near exit A10 of Shinjuku Station, which is one of the busiest stations in Tokyo. Visitors are advised to be considerate of other commuters while enjoying this captivating display.

About the 'Bakemikuji'

Inside the 'Bakemikuji', participants will find a QR code linking them to a dedicated site for 'Shimane, Bake-vacation'. Scanning the code gives access to exciting travel campaigns that include prizes such as accommodation vouchers and shopping coupons. Besides this, it offers insights into Hearn and Setsu's life and their well-known ties to various locations. The fortunes will also come with oil-blotting paper emblazoned with the saying, 'Good fortune and beautiful skin come from Shimane'. However, these charms are limited in quantity and will be available until supplies last.

Digital Advertising via LIVE BOARD

In addition to the physical advertisement, promotional video content is set to air on the 'LIVE BOARD' screens located at key stations across Tokyo. A 15-second clip introducing the 'Shimane, Bake-vacation' campaign will be visible from November 5th until November 14th. Expect to find the 30 spots where this digital outreach is targeted to maximize exposure and engagement.

Engage with the Bake Travel Gift Campaign

Those curious about Shimane can participate in the 'Bake Travel Gift Campaign' through an online form available on the special website for the promotion. Participants who answer a survey questionnaire will be entered into a draw for gifts related to Shimane, further enticing tourists and locals to engage with Shimane's unique offerings. The campaign runs from October 1st to November 30th and includes prizes such as:

• - 20 accommodation vouchers worth 5,000 yen for the Tamatsukuri Onsen Ryokan Cooperative
• - Shopping vouchers worth 1,000 yen from the Kamimon-dori Shopping District for 40 winners
• - A special Junmai sake from Izumo Yamasa for 13 participants
• - 12 winners can receive the Oki flying fish ponzu sauce

For more detailed information, visit the campaign's official site at Shimane, Bake-vacation!.

As Tokyo harnesses the charm of Shimane’s landscapes and culture through innovative advertising techniques, both locals and travelers will be invited to explore and embrace the distinct beauty and stories the region has to offer.