Nihon Mondai Launch
2025-11-27 02:30:13

Exploring Social Issues through Fresh Perspectives: Nihon Mondai Launches

A New Perspective on Social Issues: Nihon Mondai



In a world where the severity of societal problems often obscures our ability to see them clearly, a fresh approach is crucial. Nihon Mondai, a new media initiative, seeks to shift perspectives by continuously questioning rather than merely providing solutions. Launched by World Eggs, a creative company based in Tokyo, Nihon Mondai aims to be a think tank that emphasizes the value of inquiry in understanding social issues.

The Essence of Nihon Mondai


Nihon Mondai focuses on the concept that societal problems often become invisible simply because we continue to view them from the same vantage point. By articulating everyday frustrations and uncertainties—what we call "moya moya"—it proposes to unveil issues that may have been overlooked or inadequately addressed. This initiative plans to provide original articles based on thorough research and interviews with experts and industry groups, thereby offering fresh viewpoints and insights to the world.

Categories of Inquiry


Nihon Mondai is built on thirteen distinct categories that will guide its exploration of societal issues:

1. Living (くらし)
2. Working (はたらく)
3. Politics (せいじ)
4. Economy (けいざい)
5. Education (まなび)
6. Care (ケア)
7. Food (たべる)
8. Environment (かんきょう)
9. Preparedness (そなえ)
10. Safety (あんぜん)
11. Culture (ぶんか)
12. Differences (ちがい)
13. Connections (つながり)

Engaging Content


Nihon Mondai offers various content types to engage with its audience:

1. #??? Mondai: Under this hashtag, it will highlight various "moya moya" issues within the thirteen categories, effectively bringing them to the forefront. For instance, instead of merely quantifying abandoned properties, it will examine the interconnectedness of the problem—labeled as #ZombieVacantHouseMondai. Similarly, by shifting focus from isolation among the elderly to the absence of support, it will address #IsolationElderlyMondai. The aim is to change the perspective before attempting to find solutions, revealing entirely different landscapes of understanding.

2. Nihon Mondai Interviews: Ensuring that the voices of those grappling with these issues are heard, the think tank will conduct interviews with experts and industry representatives actively engaging in societal problem-solving.

3. Nihon Mondai Reviews: Featuring submissions from academics and industry experts, this content will encapsulate diverse perspectives on the societal issues discussed within Nihon Mondai.

Additionally, in the future, Nihon Mondai aims to engage readers directly by collecting their insights on local societal issues and creating a platform for collaborative discussions with the editorial team.

A Think Tank for Everyone


Nihon Mondai aspires to become Japan’s most influential policy-proposing think tank media by expressing societal challenges through catchy headlines and definitions. By doing so, it hopes to create empathy and stimulate discussions that make these issues more visible. For politicians and policymakers, it serves as a resource for debate topics and policy suggestions, while for media outlets, it becomes a wellspring of terminology for articles and news stories. Moreover, for businesses and industry groups, it provides a point of contact with social challenges.

Nihon Mondai also acknowledges the importance of addressing both significant societal issues and more minor everyday frustrations. By treating everyday problems with the same weight as larger issues, it aims to create an inclusive media experience—welcoming not only experts and scholars but also everyday individuals.

Looking ahead to the next spring, Nihon Mondai plans to unveil new services and engage with audiences through social media platforms.

About World Eggs


Founded on June 19, 2019, World Eggs is a creative company headquartered in Akasaka, Tokyo. The company is dedicated to social movements and innovative initiatives, exemplified by its launch of Nihon Mondai. For more information, visit World Eggs official site.

Embrace the change in perspective, and let’s unfold the layers of societal issues together with Nihon Mondai.


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Topics People & Culture)

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