#Japan #Tokyo #Bath Culture #HIDEO #Milano Design Week

HIDEO’s Debut at Milano Design Week 2026

In April 2026, the renowned design company HIDEO, based in Minato, Tokyo, made its inaugural appearance at the prestigious Milano Design Week. This significant event, celebrated as the largest design exhibition globally, presented HIDEO at two major venues: Salone del Mobile.Milano and Superstudio Più / SuperNova. The exhibits showcased HIDEO's brand philosophy and unique design expressions, all while fostering engaging dialogues with architects, designers, and the media.

Salone del Mobile.Milano Venue

At Salone del Mobile.Milano, HIDEO presented its emblematic products, the IN-2000-E / Infinity-Bio and CH-1400-E / Chiave-Bio bathtubs. The exhibition was thoughtfully curated to articulate HIDEO's perspective on Japan’s bathing culture, which has been diligently refined over the past 44 years by designer Hideo Shimizu. Rather than merely viewing bathing as a functional activity, HIDEO seeks to elevate it as a cultural practice that harmonizes the body and mind.

The soft forms of the bathtubs, the calming materials, and the subtle play of light contributed to a serene atmosphere that invited visitors to perceive bathtubs not as mere objects, but as components of a delicate, tranquil experience. This approach sparked keen interest among design professionals, who appreciated the notion of bathtubs transcending conventional aesthetics to become the focal point of a living space.

Moreover, the exhibition featured an installation by designer Ross Lovegrove, enhancing the overall experience with a blend of innovative design and cultural narratives.

Superstudio Più / SuperNova

The second venue, Superstudio Più, hosted the Supernova exhibit, where HIDEO collaborated with the Italian brand Karbony on an experimental installation titled “Infinity.” This intriguing setup took place in a black-and-white thematic space designed by Karbony and incorporated Lovegrove's organic designs alongside HIDEO's IN-2000-E / Infinity-Bio. The juxtaposition of carbon fiber textures and the organic shapes of the bathtubs created an immersive environment that invited the audience to experience the unity of space and sensory interaction.

This dynamic presentation captivated numerous visitors, highlighting the bathtub not just as a product but as a vital element that connects architectural space and sensory experience. The audience was visibly engaged, enchanted by the visual narrative woven from light and material in this innovative setting.

Cultural Exchange and Reception

HIDEO's participation in Milano Design Week revealed a growing appreciation for the cultural values surrounding bathing and the relationship between the body and space among European design professionals. The perspective of viewing bathtubs as integral parts of wellness experiences, rather than mere fixtures, resonated significantly with attendees. Through direct interactions and discussions, the HIDEO philosophy was shared, suggesting that its innovative approach has the potential to transcend geographical and market boundaries.

About the Events

Salone del Mobile.Milano has been a cornerstone of the furniture and design industry since its inception in 1961. This international furniture fair serves as a benchmark for quality and sustainable practices, uniting industry experts in a unique cultural environment. More details can be found at www.milanosalone.com.

Supernova is a platform that emphasizes groundbreaking, international design within the Superstudio Più venue, presenting innovative exhibits that challenge conventional design narratives. For further information, visit design.superstudioevents.com/en/.

Company Overview

Company Name: HIDEO
CEO: Hideo Shimizu
Location: Minato, Tokyo, Japan
Established: April 2025
Business Activities: Design, manufacture, and sales of luxury bathtubs and bathroom products
Capital: 1 billion yen

Official Website: HIDEO
Social Media: Facebook | Instagram | LinkedIn

Through its first participation in this globally recognized event, HIDEO not only showcased its remarkable products but also contributed to a rich cultural dialogue about design and wellness in modern living spaces.