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DFSK E5 PLUS: A New Era for SUVs in Ecuador

On November 17, 2025, DFSK, the NEV subsidiary of the SERES Group, marked its official entry into the Ecuadorian automotive market with the unveiling of the E5 PLUS, a mid-size plug-in hybrid electric SUV. This launch is not merely about a new vehicle; it symbolizes a strategic commitment by DFSK to foster sustainable mobility in Latin America through a collaboration with Automekano, a prominent automotive company in Ecuador.

Unveiling a Versatile Hybrid Experience

The E5 PLUS has undergone extensive tall tests to ensure performance that meets the diverse demands of driving conditions in Ecuador. Today’s introduction showcased the SUV’s capabilities on varied terrains, successfully navigating from city-paved roads to rugged mountainous trails. This adaptability is paramount, given Ecuador's unique geographic demands.

Equipped with the SERES Super Electric Hybrid System, the E5 PLUS is engineered to deliver consistent and robust performance, even when facing steep inclines. This hybrid SUV utilizes advanced Frequency Selective Damping (FSD) dampers that autonomously adjust to the road's irregularities, providing a smooth ride over any surface, including gravel roads.

Safety Features that Elevate Driving Confidence

One of the standout features of the E5 PLUS is its state-of-the-art safety technology. It includes a 360° panoramic view and a transparent casing feature, which provides a comprehensive view of the surroundings and under-carriage area. This greatly enhances the driver’s confidence, especially on winding mountain roads with challenging conditions.

Additionally, the E5 PLUS is equipped with an impressive array of sensors, including 2 millimeter-wave radars, 6 ultrasonic radars, and 5 HD cameras – totaling 13 high-performance perception sensors. These innovative tools offer real-time insights into road conditions, ensuring comprehensive support even in complex driving scenarios.

DFSK's Commitment to Intelligent and Sustainable Mobility

The launch of the E5 PLUS represents a significant milestone in DFSK’s evolution from a product exporter to a key player in the smart energy automotive space. The introduction of plug-in hybrid technology in Ecuador from August 2024 has already garnered local consumers’ trust, attributed to the quality and performance of the E5 series. Recent statistics indicate that from January to October 2025, DFSK captured a 3.9% market share, securing seventh place in total hybrid vehicle sales across the Ecuadorian market.

This new model not only expands DFSK's product roster but also embodies its strategic vision, integrating smarter technology features like the SERES Super Hybrid System, an intelligent cockpit, and optimizations tailored to local needs. Through these advancements, DFSK aims to reshape its brand image and become the preferred partner for Ecuadorian consumers in the new energy era.

Santiago Vásconez, General Manager of Automekano, emphasized, "The launch of the E5 PLUS is a commitment to the future and to practicing clean, environmentally conscious mobility. This reflects our relentless dedication to Ecuador, our customers, and the technological development of the region."

DFSK holds steadfast to its mission of empowering everyday people through accessible smart technology, transforming them into everyday champions. Looking forward, DFSK plans to expand into overseas markets, including Egypt, to reinforce its global footprint and continue enhancing mobility solutions worldwide.