Shimona Chadha Takes the Helm as Chief Marketing Officer at Persistent Systems

Shimona Chadha Takes Charge at Persistent Systems

Persistent Systems, a global leader in Digital Engineering and Enterprise Modernization, has appointed a new Chief Marketing Officer, Shimona Chadha. This move is expected to fortify the company's marketing strategy and enhance brand visibility across international markets. With a wealth of experience spanning over two decades, Chadha aims to advance the company's growth through innovative and integrated marketing initiatives.

Chadha brings a rich history of success in both B2B and B2C marketing roles. Before joining Persistent, she served as Vice President at HCLTech, where she was pivotal in launching a Generative AI-powered marketing system designed to elevate brand presence and market effectiveness. In her previous positions, including tenures at Vodafone Idea and Abbott, she developed strategies focused on customer engagement and business development, garnering respect and recognition within the industry.

Her achievements include receiving awards such as Forrester's Program of the Year 2025 and the Stevie Award for her contributions to women in business, highlighting her commitment to inclusive leadership and talent mentorship. Her appointment is strategic, aimed at aligning marketing efforts with business objectives to produce measurable outcomes, reflecting Persistent's promise to innovation and client success.

Sandeep Kalra, CEO of Persistent Systems, expressed excitement about Chadha's appointment, stating, "Her results-driven approach will be instrumental in enhancing our market engagement strategy and solidifying our brand in an evolving landscape. The need for a brand that showcases our innovations and operational strengths has never been more urgent."

In her words, Chadha is eager to seize this opportunity: "This is a pivotal moment for Persistent. Leveraging marketing to boost revenue and reinforce our brand in the marketplace is at the core of my mission. I look forward to amplifying our impact and aiding in the company’s ongoing journey."

Persistent Systems, recognized for its fast-forwarding success in the IT services sector, caters to various industries, contributing its expertise in areas like AI-enabled software development, cloud computing, and intelligent automation. With a workforce of over 24,500 across 19 countries, it remains committed to sustainability and corporate social responsibility practices.

Moreover, Persistent has made significant strides in brand value, noted as the fastest-growing IT services brand in the 2024 Brand Finance India 100 Report. Environmental sustainability and ethical business practices are embedded in its culture, showcased by its carbon neutrality achievement and commitment to the United Nations Global Compact.

Overall, Chadha's joining marks an exciting new chapter not just for her career but also for Persistent Systems as it continues to innovate and grow in a competitive global market, promising to deliver dynamic solutions to its clients around the world.