Osaka University and Toei's Collaboration Project Unveils a Dynamic Web Commercial Featuring Student Heroes
In an exciting collaboration, Osaka University of Economics and Toei Animation's ZUKUN LAB have launched the final product of their joint venture known as the 'Den-Zukun Project.' This captivating Web commercial, recently posted on the university's official YouTube channel, features students who transform into heroes during a virtual video game test play. As they battle adversaries and navigate challenges, they also symbolize the spirit of collaboration within the gaming development process.
1. Production Collaboration: The 'Den-Zukun Project' is a pioneering initiative that integrates the talents of both current students and alumni from ZUKUN LAB, focusing on innovative digital gaming.
2. High-Quality Production: The team has utilized cutting-edge tools such as game engines and motion capture technologies to produce a visually stunning Web CM that highlights the creative abilities of participating students.
3. University Facilities Leveraged: By employing the university's top-notch resources, including one of the largest motion capture studios, the students engaged in hands-on learning experiences that bridged theoretical knowledge and practical application.
4. Character Design and Act: Students not only designed the character avatars but also took part in the actual filming of the commercial, showcasing their multifaceted talents.
5. Effective Communication: Collaboration across the regions of Tokyo and Osaka was facilitated through platforms such as Slack and Discord, enabling efficient workflow management.
Osaka University of Economics stands out in Japan as the first institution to offer a Digital Game Degree Program, initiated in April 2024. With a commitment to practical education, the university blends professional work with real-world challenges, allowing students to gain invaluable experience alongside seasoned professionals.
The 'Den-Zukun Project' enlisted the skills of students from the Digital Game Degree and Game & Media Study Programs, creating a rich learning environment. Each student contributed to various facets of the Web CM, from character modeling to performance acting. The character that transforms is a design from the collaborating students, who modeled it under the guidance of experienced faculty members. The action sequences were filmed in the motion capture studio, while the live-action segments featured students acting in front of the camera, further reinforcing the collaborative theme of the project.
The Web commercial encapsulates a thrilling moment in the virtual gaming realm where the protagonist, a student of Osaka University, transforms into a hero. Engaging in dynamic action and battling various enemy characters, they work together with peers to advance in game development.
The completed Web CM is now accessible through the university's official YouTube channel, inviting viewers to appreciate the culmination of student creativity and ambition.
Watch the Web CM here: Osaka University's YouTube Channel
Osaka University of Economics, led by President Kuninari Shiota, is positioned at the forefront of digital education with strong roots in practical learning and collaboration. With a student body of 5,748 as of May 2024, it continues to evolve with a new Digital Game Degree program planned for launch in April 2026.
For more information on Osaka University and the Digital Game Degree, you can visit their official site at Osaka University.
Project Highlights
1. Production Collaboration: The 'Den-Zukun Project' is a pioneering initiative that integrates the talents of both current students and alumni from ZUKUN LAB, focusing on innovative digital gaming.
2. High-Quality Production: The team has utilized cutting-edge tools such as game engines and motion capture technologies to produce a visually stunning Web CM that highlights the creative abilities of participating students.
3. University Facilities Leveraged: By employing the university's top-notch resources, including one of the largest motion capture studios, the students engaged in hands-on learning experiences that bridged theoretical knowledge and practical application.
4. Character Design and Act: Students not only designed the character avatars but also took part in the actual filming of the commercial, showcasing their multifaceted talents.
5. Effective Communication: Collaboration across the regions of Tokyo and Osaka was facilitated through platforms such as Slack and Discord, enabling efficient workflow management.
A Leap Forward in Education
Osaka University of Economics stands out in Japan as the first institution to offer a Digital Game Degree Program, initiated in April 2024. With a commitment to practical education, the university blends professional work with real-world challenges, allowing students to gain invaluable experience alongside seasoned professionals.
Student Involvement
The 'Den-Zukun Project' enlisted the skills of students from the Digital Game Degree and Game & Media Study Programs, creating a rich learning environment. Each student contributed to various facets of the Web CM, from character modeling to performance acting. The character that transforms is a design from the collaborating students, who modeled it under the guidance of experienced faculty members. The action sequences were filmed in the motion capture studio, while the live-action segments featured students acting in front of the camera, further reinforcing the collaborative theme of the project.
Web CM Overview
The Web commercial encapsulates a thrilling moment in the virtual gaming realm where the protagonist, a student of Osaka University, transforms into a hero. Engaging in dynamic action and battling various enemy characters, they work together with peers to advance in game development.
Release and Reception
The completed Web CM is now accessible through the university's official YouTube channel, inviting viewers to appreciate the culmination of student creativity and ambition.
Watch the Web CM here: Osaka University's YouTube Channel
Collaboration Team Highlights
- - Direction & Concept: Shunsuke Ichida from Toei Animation's ZUKUN LAB
- - Production Management: Haruka Shiiba from Osaka University
- - Lead Character Design & Acting: Hirari Matsunaga from Osaka University
- - Technical Guidance: Various collaborators from both Toei and Osaka University, ensuring a professional-grade outcome.
University Background
Osaka University of Economics, led by President Kuninari Shiota, is positioned at the forefront of digital education with strong roots in practical learning and collaboration. With a student body of 5,748 as of May 2024, it continues to evolve with a new Digital Game Degree program planned for launch in April 2026.
For more information on Osaka University and the Digital Game Degree, you can visit their official site at Osaka University.
Topics Entertainment & Media）
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