#United States #Primo Brands #Hot Springs #Mountain Valley

Primo Brands Unveils New Factory in Arkansas

On October 29, 2025, Primo Brands Corporation marked a significant milestone with the groundbreaking ceremony of its new factory in Hot Springs, Arkansas. This site is not only a testament to the company's growth but also responds to the increasing demand for its premium water brand, The Mountain Valley®.

The new facility, expected to cover an area of approximately 200,000 square feet, will include advanced production, logistics, and warehouse capabilities. The construction will incorporate one small format and two large format production lines, further enhancing The Mountain Valley's production capacity. With a multi-million dollar investment in place, the factory aims to become operational by spring 2026, representing a key expansion following Primo Brands' merger in November 2024.

Robbert Rietbroek, the CEO of Primo Brands, expressed his enthusiasm about this new production site, emphasizing the commitment to meet the growing consumer demand while also benefiting the local Hot Springs community economically. The Mountain Valley® brand has a rich history, having sourced its iconic spring and sparkling water from the Ouachita Mountains since 1871, making this factory an essential step in continuing that legacy.

The development has garnered support from local government and business leaders. Arkansas Governor Sarah Huckabee Sanders praised the brand's long-standing connection to the area and its role in promoting health and natural beauty. Similarly, the President of the Greater Hot Springs Chamber of Commerce, Gary Troutman, acknowledged the factory as a beacon of economic opportunity for the region.

Darryl Mahoney, the Garland County Judge, highlighted Mountain Valley Spring Water as a crucial part of the county's heritage, while Clint O'Neal from the Arkansas Economic Development Commission reiterated the significance of this expansion in reinforcing the state's reputation for premium water products.

Primo Brands is recognized as a leading branded beverage company across North America, specializing in healthy hydration. With a diverse product portfolio, including major brands such as Poland Spring® and Pure Life®, the company strives to meet consumer needs through various retail channels, home deliveries, and innovative water dispensers. The forthcoming factory further signifies Primo Brands' dedication to sustainability and innovative practices, ensuring a continuous supply of quality hydration solutions to consumers nationwide.

In conclusion, the groundbreaking of this new facility not only represents an optimistic growth trajectory for Primo Brands and The Mountain Valley® but reaffirms the company's commitment to serving the community and adapting to changing market dynamics. As preparations for operationalization continue, both the company and the local community are eager to witness the positive impacts of this development.

More information about Primo Brands and its ventures can be accessed through their official website at www.primobrands.com.