#United States #New York #Guideline.ai #Vincent Mifsud #Scott Knoll

Guideline.ai Appoints Vincent Mifsud as New CEO

In a significant leadership transition, Guideline.ai, a prominent player in advertising data and planning technology, has announced the appointment of Vincent Mifsud as its new Chief Executive Officer. This change comes as the company's co-founder, Scott Knoll, shifts to the role of Executive Chairman. The decision reflects Guideline's commitment to enhancing its growth trajectory and expanding its technological capabilities.

Vincent Mifsud arrives at Guideline with an impressive background in the technology sector, particularly in B2B software development and strategic leadership. Most recently, he held the position of Global President at Enghouse Systems Limited, a well-known enterprise software company. Under his leadership, Enghouse experienced substantial growth, scaling its workforce to about 1,800 employees and surpassing $350 million in annual revenue.

Before his success at Enghouse, Mifsud served as the CEO of Scribble Technologies, a leading provider of content marketing software, and he has held key roles within other high-growth firms including Genesis, Pivotal, and Rand Technologies. His extensive experience in crafting high-performance teams and driving significant technological advancements positions him well to steer Guideline into its next chapter.

In his statement about the new role, Mifsud expressed enthusiasm for continuing the mission initiated by Scott Knoll, stating, "Scott Knoll's founding vision for Guideline is more relevant now than ever. I look forward to collaborating with him and the talented team at Guideline to build on an exciting foundation of the world's most comprehensive and accurate media investment data."

The transition comes at a time when Guideline is strategically enhancing its market position through key acquisitions. The company has previously acquired Standard Media Index, SQAD, and Lumina, which have expanded its product offerings and market intelligence capabilities. Mifsud’s arrival is expected to further accelerate these initiatives, leveraging his proven track record in improving customer experiences via technology and innovative processes.

Scott Knoll founded Guideline in 2020 with a vision to revolutionize the media investment landscape through innovative applications of data science. His leadership has been instrumental in driving the company's growth and reputation. Now, as Executive Chairman, Knoll will focus on advancing the company’s integrated product vision and sustainably supporting customer relationships, ensuring that the groundwork laid continues to thrive under Mifsud’s guidance.

Knoll remarked, "Vince brings a wealth of experience helping businesses achieve their potential and is deeply aligned with our company's vision, values, and growth strategy. I look forward to working with Vince in support of our customers and partners as we continue to build innovative new products and solutions for the advertising ecosystem."

About Guideline
Guideline.ai is a leading provider of advertising data and planning technology. Since its inception, the company has established itself as a trusted authority in media investment intelligence. The company produced substantial advancements in the advertising domain by offering a market-leading media planning platform complemented by industry-best market data and exceptional customer service. As it continues to innovate within the advertising landscape, Guideline is dedicated to meeting the evolving needs of today’s marketing and media professionals. For more information about Guideline, visit guideline.ai or follow them on LinkedIn.

Vincent Mifsud’s leadership at Guideline.ai signals an exciting new chapter for the firm—a promising journey that aims at unlocking further possibilities within the dynamic advertising landscape.