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Kewpie and Friends: A Fun Campaign to Celebrate Salad Love!

Kewpie Corporation, headquartered in Shibuya, Tokyo, is launching an exciting campaign titled "Enjoying Salads! The Kewpie and Vegetable Friends Giveaway Campaign", which will run from June 3, 2026, to August 31, 2026. The initiative aims to promote the joys of salads and encourage families to embrace healthy eating through hands-on experiences.

The campaign's main attraction is that when participants purchase specific products and enter the campaign, they will have the opportunity to win original merchandise that includes fun activities like vegetable harvesting and cooking. The idea is to create memorable moments where families can grow vegetables together and enjoy cooking and eating dishes made from their harvest. This campaign has enjoyed great success since its inception in 2021 and is returning for its fifth installment this year.

Exciting Prizes Await!

A Course: Vegetable Harvesting Experience Kit

One of the highlights in the A course is a unique egg-shaped planter made with crushed eggshells that allows families to experience harvesting okra and komatsuna. Each kit comes with a recipe book that provides delicious ways to enjoy the vegetables grown.

B Course: Salad Tool Set

The B course features a Salad Tool Set that includes tools such as a masher and cookie cutters, perfect for parents and children to make salads together. Each set also includes an original pouch featuring Kewpie and Vegetable Friends, enhancing the thrill of cooking.

Kewpie’s Commitment to Sustainability
Since the 1950s, Kewpie has been dedicated to effectively utilizing eggshells, a byproduct of its mayonnaise production. This commitment extends to creating calcium-enriched food and soil improvement materials from eggshells, showcasing Kewpie's innovative recycling efforts. The promotion's prizes also utilize shells sourced other than from Kewpie’s own facilities, emphasizing the brand’s holistic approach to sustainability.

Encouraging Children to Grow and Create

Kewpie Group strongly believes in nurturing children’s experiences around food, which is reflected in their 2030 vision of being “Supporters of Children’s Smiles.” Part of this mission involves conducting educational programs in elementary schools that promote meal preparation. They are also researching the positive impacts that active cooking experiences can have on children. With this campaign, Kewpie aims to provide children with the experience of growing and making food, sparking their interest in healthy eating and creating joyful family meals.

Campaign Overview

For those eager to join in the fun, here’s a brief overview of the campaign details:

• - Campaign Period: June 3, 2026 (Wed) – August 31, 2026 (Mon)
• - Application Deadline: August 31, 2026 (Mon) - Postmarked by the same day, or online submissions accepted until 23:59.
• - Prizes:

- A Course: 1,500 winners will receive a Vegetable Harvesting Experience Kit and recipe book, including an egg-shaped planter, 4 liters of growing medium, two types of seeds (okra and komatsuna), and fertilizer.
- B Course: 1,500 winners will receive a Salad Tool Set along with an original recipe book that includes a mini cutting board, cookie cutters, masher, peeler, and pouch.

How to Apply

Online Submission

• - A Course: Purchase one or more eligible products and upload your receipt.
• - B Course: Purchase two or more eligible products and upload your receipt.
• - Each submission can include a maximum of two entries.
• - For those with a Kewpie ID, submissions are simplified through the website, whereas non-ID holders can still participate via a separate link.

Postal Application

• - A Course: Send an entry with the barcode from one product.
• - B Course: Send an entry featuring barcodes from two products.
• - Limit of two submissions per person.

Eligible Products

Products included in this offer range from Kewpie mayonnaise, various types of dressings, and dips, with specific exclusions noted.

Winner Notification

Winners will be selected through a fair draw, and prizes will be shipped by early October 2026. Although there may be delays due to unforeseen circumstances, participants will be updated accordingly.

For any inquiries, feel free to reach out to the campaign office at the toll-free number provided. Don’t miss out on this chance to create lasting family memories and delight in the world of salads with Kewpie and their vegetable friends!