TruGreen Welcomes Brian Bugara as New Senior Vice President and Chief Revenue Officer

TruGreen Welcomes Brian Bugara



TruGreen, the premier lawn care provider in the United States, has made a significant announcement regarding its executive team. The company has appointed Brian Bugara as its new Senior Vice President and Chief Revenue Officer (CRO). This decision reflects the company's commitment to enhancing its sales and customer service capabilities.

Brian Bugara brings with him over three decades of extensive experience in the realms of sales, marketing, and business development. His most recent position was at 1CONCIER, where he served as the Chief Growth Officer. Prior to that role, he held significant leadership roles at Rentokil and Cintas, showcasing a robust background that makes him an ideal fit for this pivotal position within TruGreen.

As CRO, Bugara will head the sales division and oversee customer care initiatives. His leadership will extend to managing the commercial sales team, ensuring that TruGreen continues to enhance its relationships with clients and stakeholders alike. In his new capacity, Bugara will aim to foster an environment that not only strives for commercial success but also emphasizes the importance of exceptional customer experiences.

Kurt Kane, President and CEO of TruGreen, expressed his optimism about Bugara's appointment, stating, “Brian has a proven track record in achieving growth through improving sales operations and building strong customer relationships. I am confident he will play a pivotal role in our company's future success and contribute to building our culture as One Team Together.”

Bugara succeeds Mark Baranczyk, who has held the position of Senior Vice President for Sales and Customer Experience. Mark will transition to a strategic advisory role, providing support as Bugara adjusts to his new responsibilities. Kane expressed gratitude for Baranczyk’s contributions over the last five and a half years, noting the solid foundation he has established for the sales team and customer experience.

TruGreen, established in 1973, is renowned for its expert lawn care services, including care for lawns, trees, shrubs, and pest management, all tailored to meet customer needs. With more than 290 locations across the US and Canada and a dedicated workforce exceeding 14,000 employees, the company has carved a niche as a trusted partner for homeowners seeking to elevate their outdoor living spaces.

As TruGreen embarks on this new chapter under the leadership of Brian Bugara, it remains deeply committed to its mission of delivering exceptional service and results to its customers. The company has reinforced its aim to continue evolving its offerings, ensuring that outdoor spaces not only look their best but also function as a source of pride for its clients.

For ongoing updates about TruGreen and its services, visit TruGreen.com and connect with them on social media platforms like Facebook, Instagram, and X.

Topics Consumer Products & Retail)

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