YinzCam Expands Leadership with New Vice President
YinzCam, a leading developer of mobile applications for professional sports teams, announced today that Russell Green has been named as the company's first Vice President, a significant addition aimed at expanding its operations in the United Kingdom and Europe. This pivotal appointment comes under the leadership of YinzCam's Founder and CEO, Priya Narasimhan.
Before joining YinzCam, Green amassed over 15 years of experience across various sectors emphasizing digital innovation, specifically in sports and automotive industries in the UK. Most recently, he was the Head of Digital Products at Tottenham Hotspur, where he significantly contributed to enhancing the team's digital engagement.
Based in London, Green will focus on boosting YinzCam's presence in Europe and enhancing customer success. His responsibilities will include nurturing relationships with sports teams, leagues, event organizers, and venue clients. In addition, he will oversee the establishment and functioning of a new YinzCam office in the UK, streamlining operations to better serve European clients.
"Russell brings invaluable vision, creativity, and a wealth of experience in digital products to YinzCam," said Narasimhan. "I have enjoyed working alongside him in previous roles and am thrilled that he will lead our UK operations and drive our growth in Europe. His integrity and passion for sports make him an exceptional fit for our team."
During his tenure at Tottenham, Green worked alongside YinzCam to integrate various innovative features into the Spurs app, including live match-day predictions and a digital ticket memories feature. His expertise is not only rooted in his professional roles; he is also a passionate sports enthusiast who plays football and golf himself.
In his new role, Green is set to be a key speaker at the upcoming 2025 Global Sports Summit, where various industry leaders will convene in Pittsburgh to discuss advancements in sports technology and best practices. Reflecting on the partnership with YinzCam, Green stated, "Collaborating with YinzCam to improve sports technologies at Spurs was among my career highlights. It’s an honor to contribute to YinzCam's growth within my home market, and I am committed to fostering the collaborative spirit that drives our mission."
Educationally, Russell holds a degree in Product Design from the University of Leeds. He resides near London with his wife, Sarah, and their three sons, where their love for sports permeates their family life. In addition to his family commitments, Green remains actively engaged in various sports and acknowledges their essential role in fostering community values and societal benefits.
Founded in 2009 at Carnegie Mellon University, YinzCam has developed over 200 mobile apps for several professional sports leagues and teams, receiving more than 140 million installations worldwide. The company's impressive portfolio includes partnerships with some of the most prominent leagues globally, providing essential digital tools and services that enhance the fan experience and sports engagement. Through innovative technology solutions, YinzCam continues to shape the future of sports interaction and fan connectivity.
For further information about YinzCam and their upcoming initiatives, visit
YinzCam.com or follow them on social media @yinzcam.