Ascend Wellness Holdings Launches New East Coasting Dispensary in New Jersey

In an exciting development for the cannabis community, Ascend Wellness Holdings, Inc. has officially launched its newest dispensary, East Coasting, located in Eatontown, New Jersey. This independent adult-use cannabis dispensary aims to make a positive impact through its operations and community engagement. The dispensary welcomed customers on its soft opening day on April 22, 2026, with a grand opening celebration scheduled for April 24th.

A Commitment to Social Equity

The establishment of East Coasting stands as a testament to the partnership agreement made under New Jersey law which advocates for diversely-owned businesses in the cannabis industry. Kyle Page, a cannabis reform advocate and the dispensary's owner, emphasizes the mission of creating a space that fosters community engagement and inclusivity. Page, who previously dealt with the challenges of unequal cannabis law enforcement in Black communities, has a profound history and a rich experience in the cannabis sector. His career trajectory highlights the importance of not only having a fair chance in the industry but also giving back to the community.

Kyle Page: From Challenges to Ownership

Kyle's story is a source of inspiration as it reflects resilience and leadership. He began his journey in the legal cannabis industry in 2022, advancing from a cultivation associate to a supervisor role at Ascend. His personal experiences with the regulatory hardships stemming from cannabis-related convictions have fueled his advocacy for reform and his dedication to supporting others facing similar challenges.

"East Coasting represents everything I've learned through my journey, including the setbacks, the growth, and the responsibility that comes with leadership," Kyle Page remarked. His vision is to not just run a dispensary but to create a destination that acts as a beacon of hope, advocacy, and progress within the cannabis industry.

Supporting Community and Empowerment

With Ascend's backing, East Coasting aims to transcend mere retail; the dispensary aspires to be a hub of opportunity for the community it serves. Underpinning this initiative is Ascend's CO-LAB for Social Equity program, which promotes economic empowerment through mentorship and funding opportunities for aspiring cannabis entrepreneurs from diverse backgrounds. Danielle Drummond, Vice President of Social Equity at Ascend, emphasized that Kyle's leadership embodies the spirit of these partnerships aimed at fostering meaningful ownership opportunities and paving the way for minorities previously excluded from the industry.

Grand Opening Festivities

The grand opening event is set to feature giveaways, special promotions, and engaging in-store activities tailored to celebrate the commencement of East Coasting. The dispensary will operate daily from 9 AM to 9 PM, welcoming both local patrons and those traveling to experience a unique retail environment committed to community values.

To find out more about East Coasting's offerings and ongoing community initiatives, interested visitors can visit East Coasting’s website.

As Ascend Wellness continues to broaden its reach across various states, the launch of East Coasting marks a significant step in promoting a more inclusive and equitable cannabis industry in the United States. The emphasis on community-centered operations and the development of minority ownership is a model that could inspire similar initiatives in other regions, championing the advancement of progressive cannabis policies and practices in business.