#Japan #Shinjuku #CoCo Gourmet #Miao Gourmet #Biophilia

Miao Gourmet's Exciting Recipe Revamp for Your Feline Family Member

Miao Gourmet, part of Biophilia Co., Ltd., a leading brand committed to providing healthy and delicious homemade meals for pets, announces an extensive recipe overhaul for its cat food line. This significant change, driven by customer feedback and a deep care for the health of feline companions, aims to enhance both the taste and nutritional value of their offerings.

Since its inception, Biophilia has operated with a vision to transform the culinary experiences of beloved pets into something wholesome and joyous. With the evolving landscape of the pet food market, now worth over 260 billion yen in Japan, attention to cat nutrition and dietary needs has become paramount. Cats, traditionally consumption of moisture from their food, often find it challenging to stay hydrated when primarily fed dry food variants, raising concerns about their health.

In response to these issues, Miao Gourmet is meticulously engineered to include over 75% moisture in all recipes, ensuring that beloved cats remain hydrated and healthy. In addition to addressing hydration, the brand has reevaluated ingredient selection, cooking methods, nutritional balance, and packaging, leading to a remarkable enhancement in palatability. The inclusion of newly developed probiotics aims to support cats' digestive health and immune systems, creating a product that is beneficial for both the cats and their owners.

Key Focus Areas in the Recipe Overhaul

• - Improved Palatability: Through extensive research and development, Miao Gourmet has increased the completion rate of meals by 22%. This was achieved by selecting high-quality fish and meat, and optimizing cooking methods to highlight the natural flavors and textures that cats love.
• - Health Benefits: Developed with veterinary professionals and pet nutritionists, the new recipes now include probiotics, enhancing digestive health and supporting immune function, therefore promoting overall well-being.
• - Convenient Packaging: Taking customer feedback into account, the new portion sizes have been adjusted to a user-friendly 35g, making it easier for cats to consume fresh meals without the struggle of leftovers.

New Menu Launch - Four Delicious Options

The revamped Miao Gourmet menu boasts four new varieties, each designed with specific nutritional needs in mind. Both frozen and retort packaging options are available, adhering to AAFCO nutritional standards:

• - Bonito & Salmon (Most Popular): Featuring rich Omega-3 fatty acids, this combination supports healthy skin, coat, and joints.
• - Tuna & Salmon: Packed with Taurine and nutrients essential for feline health, this delicious option promotes vitality.
• - Chicken & Salmon: A balanced mix of protein from chicken and Omega-3 from salmon, designed to enhance overall health.
• - Chicken: Tailored for meat lovers, this meal includes high-protein chicken breast and nutritious liver, essential for active cats.

Product Overview

• - Product Names: Miao Gourmet
• - Release Date: November 27, 2025
• - Shipping Begins: December 4, 2025
• - Packaging: 35g per bag
• - Types: Frozen and retort options available
• - Pricing: Offered at discounted rates for subscriptions, making it affordable for pet owners.

Going Beyond Pet Food: Social Contributions

Biophilia is not just about delivering high-quality food but is also committed to social responsibility. The CSR project