Experience the Unique Offerings of &NAGOMI
In an exciting debut, the innovative skincare and haircare brand &NAGOMI is set to showcase its unique product line at the Asumise store, located on the 9th floor of the Daimaru Tokyo department store. This event will be held from May 28 to August 19, 2025, and promises to deliver a memorable experience that combines traditional Japanese techniques with modern sustainability practices.
About &NAGOMI
&NAGOMI is known for integrating horse oil and horse placenta into its products, utilizing their historical significance and benefits for skin and hair. With a legacy rooted over 4,000 years, the brand emphasizes eco-conscious methodologies that avoid waste and revolutionize resource use. This sustainable approach aligns with the ethos of delivering comfort in daily life through their products. The brand’s commitment to “making the best of life” embodies a respect for the environment and cultural heritage, further cemented by their artisan craftsmanship focused on quality.
The brand originates from a horse meat specialty shop, reinforcing their mission of maximizing the potential of every element derived from the horse, while being considerate of the planet. Every ingredient they use is extracted from horses sourced from Japanese farms, guaranteeing the highest standards of quality and management.
Product Lineup at Asumise
During the event at Asumise, visitors can explore a wide range of &NAGOMI’s products, designed for those who care about their skin and hair health. Here are some key items that will be showcased:
1. Horse Placenta Extract Pure Serum
- - Volume: 30ml
- - Price: 8,500 JPY (tax included)
- - Description: Made with rare horse placenta sourced from healthy thoroughbreds in Hokkaido, this high-purity serum aims to regenerate aging skin, enhancing texture and radiance.
2. Horse Placenta and Oil Shampoo & Treatment
- - Volume: Each 300ml
- - Price: Each 3,800 JPY (tax included)
- - Description: This dynamic duo harnesses the hydrating power of horse placenta and oil, combined with rice protein and three botanical extracts, to leave hair silky smooth and lustrous.
3. Horse Oil Cleansing Soap
- - Volume: 80g
- - Price: 3,300 JPY (tax included)
- - Description: A unique handcrafted soap that nourishes and cleanses the skin while revealing natural moisture and clarity, thanks to its rich formulation of horse oil and mineral-rich black sugar.
4. Premium Horse Oil Cream (Fragrance-Free)
- - Volume: 40g
- - Price: 3,800 JPY (tax included)
- - Description: A luxurious cream that combines horse oil and horse placenta for superior hydration, suitable for both face and body to promote a radiant and healthy appearance.
5. Horse Oil Cream with a Choice of Fragrances (Rose/Lavender/Hinoki)
- - Volume: 45g
- - Price: 3,500 JPY (tax included)
- - Description: Integrating the moisturizing properties of horse oil and placenta, this all-around body cream promises a perfect blend of hydration without greasiness, complemented by delightful scents.
The Asumise Experience
Asumise, characterized by its concept of transforming