#USA #New York #Pomerantz LLP #MediaAlpha #MAX

Overview

In the wake of recent allegations against MediaAlpha, Inc. (NYSE: MAX), a leading player in insurance lead generation, Pomerantz LLP, a robust law firm known for its proficiency in handling complex securities class action suits, is conducting a thorough investigation on behalf of affected investors. The law firm is urging individuals who have suffered losses due to the company's practices to come forward and participate in this investigation.

Investigation Details

Pomerantz LLP has commenced its inquiry in light of allegations suggesting that MediaAlpha may have engaged in securities fraud and various unlawful business practices. There are growing concerns surrounding the company's marketing strategies, particularly after substantial criticisms highlighted by the Wolfpack Research report published on June 24, 2024. The report accused MediaAlpha of utilizing dishonest advertising tactics to mislead consumers regarding health insurance offers, thereby collecting personal information under false pretenses.

Wolfpack Research’s report has had a noticeable impact on MediaAlpha’s stock price, leading to a significant drop of 11.84% within two trading days following the publication. Furthermore, subsequent revelations pointed towards a potential Federal Trade Commission (FTC) complaint against MediaAlpha, claiming misleading representations and deceptive advertising practices. The company disclosed on November 4, 2024, that it had received a staff letter from the FTC suggesting a planned complaint, causing additional turmoil in its stock performance.

Recent Developments

By August 6, 2025, MediaAlpha announced that it would settle claims with the FTC, agreeing to pay $45 million. The FTC had alleged that MediaAlpha misled consumers through advertisements promising health insurance quotes but instead sold these leads to telemarketers, raising serious ethical concerns about their business model. It was estimated that MediaAlpha sold approximately 119 million consumer leads in 2024 alone, showcasing the scale of the alleged malpractice.

Call to Action for Investors

Pomerantz LLP is encouraging investors who believe they may have been misled or have suffered losses in their investments in MediaAlpha to reach out. The law firm is dedicated to fighting for the rights of investors impacted by securities fraud and corporate misconduct. By joining this investigation, affected investors can have their voices heard and potentially receive the compensation they deserve for their losses.

Conclusion

With a history of fighting for victims of corporate wrongdoing, Pomerantz LLP is well-positioned to lead this investigation into MediaAlpha, Inc. The allegations raised against MediaAlpha highlight crucial issues in the insurance lead generation sector and raise concerns about consumer protection. Investors are urged to stay informed and consider their options during this tumultuous period as the inquiry unfolds. Those affected are encouraged to contact Danielle Peyton at Pomerantz LLP for more information on how to proceed and protect their interests.

For further details, reach out via email at [email protected] or call 646-581-9980, ext. 7980.