Indulge in Miyagi's Renowned Hitomebore Rice at Nilax Buffets

Miyagi Prefecture is proud to present its popular rice variety, Hitomebore, available at select Nilax buffet locations for a limited time only, from November 13 to November 26, 2025. This exquisite rice pairs wonderfully with a diverse array of dishes, allowing guests to fully indulge in a culinary adventure.

About the Nilax Buffet Experience

At the Nilax Buffet, families can delight in a wide selection of dishes that cater to all tastes. Enjoy vibrant salads, deliciously crispy house-made fried chicken, and customizable noodles such as udon and ramen, all made fresh in-house. To top off your meal, treat yourself to delightful desserts, including self-made crepes, ensuring that both children and adults leave satisfied.

Restaurants Featuring Hitomebore Rice

1. The Buffet New Market, Aeon Lake Town, Koshigaya
- Address: 4-2-2 Kaze 3F, Lake Town, Koshigaya, Saitama 343-0828
- Phone: 048-990-1176
- Reservation Site

2. The Buffet New Market, Keikyu Kamiooka
- Address: 10F Keikyu Department Store, 1-6-1 Kamiooka Nishi, Konan-ku, Yokohama, Kanagawa 233-8556
- Phone: 045-848-7353
- Reservation Site

3. Ex Blue The Buffet, Lazona Kawasaki Plaza
- Address: 4F Lazona Kawasaki, 72-1 Horikawa-cho, Saiwai-ku, Kawasaki, Kanagawa 212-8576
- Phone: 044-520-3305
- Reservation Site

Why Hitomebore Rice is So Delicious

Miyagi's Hitomebore rice thrives in a hardiness created by the region’s ample sunlight during the day and cool nights, which promotes healthy growth. It has a mild flavor, moderate sweetness, and a pleasant stickiness that makes it a perfect match for various cuisines, be it Japanese, Western, or Chinese. You can enjoy Hitomebore rice alongside a multitude of dishes offered at the Nilax Buffet.

Exciting Campaign: Win Hitomebore Rice for Home!

Are you a fan of Hitomebore? You can participate in our exciting campaign for a chance to win 2 kg of Miyagi-produced Hitomebore rice! Here’s how to take part:
Post a picture or your impressions of Hitomebore rice along with your buffet experience on X while following the account @miyagimaija. Ten lucky participants will each win a bag of this premium rice!

This rice is incredibly versatile and ideal for bento lunch boxes, as it stays soft even after cooling. Enjoy Hitomebore rice at home with your delicious Nilax buffet sides!

Join Us!

Don’t miss out on this unique opportunity to savor Hitomebore rice at Nilax Buffets! We warmly welcome you and your family to indulge in the amazing flavors prepared just for you.

Important Notes

- Images are for illustration purposes only.
- This promotion may change or end without notice.
- Menu offerings and availability may vary based on supplier circumstances.

Company Overview

Company Name: Nilax Co., Ltd.
Location: 1-6-14 Nishikubo, Musashino-shi, Tokyo
CEO: Tomohiro Isoe
Established: December 1, 1987
Website: Nilax Official Site
Business: Management of buffet restaurants in large commercial facilities, food courts, roadside restaurants, and company cafeterias.